Technological innovation means that customers can now enjoy online gambling and betting anyplace, anytime, across Europe.
As a result of this technological change, Europe’s online gambling market is increasing at about 10% per year, faster than online gambling, such as casinos or bookmaker shops. The financial size (or gross profit) of the European online sector is expected to grow from $19.6 billion in 2017 to $24.7 billion in 2020.
In 2017, the internet sector needed a 20.7% share of the EU gaming market, when compared with land-based gambling which had a 79.3% share. The internet share of the marketplace is expected to rise to 24.9% in 2020.
The growth in online gaming is also being driven by changing regulatory landscapes in European nations, most of which currently have committed regulation for internet gambling activities.
Europe is a world leader in digital entertainment
The European economy is the largest and most aggressive for online gambling. In 2017, Europe had 48.9% share of the global online gambling market and this is forecast to remain relatively steady until at least 2020. [1] With sports betting now legalised in certain US states European companies are now starting to acquire a foothold in america market, increasing their influence and deliver their expertise to new markets.
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